Essay on Effects of Alcohol Advertisements on Youth

â€Å"Two teens dead and another hospitalized after a single car crash and police say that drinking and driving was the cause,† the news reporter continued. â€Å"Fifteen is no age to die!† Will exclaimed. â€Å"Fifteen is no age to drink and drive either,† added Oskar. â€Å"What persuades these ‘little doves’ to drink?† Susan asked. â€Å"I would blame the alcohol advertisements for that,† answered Oskar. â€Å"Hahaha....are you out of your mind? How can advertisements persuade someone to drink? You can surely think of something better,† laughed Will. I feel dizzy listening to their conversation. I never thought a quiet evening could turn into an argument over a news report and some irresponsible teenagers. However, I must admit, it made my brain do some serious†¦show more content†¦In the 1990’s the alcohol industry used cartoon and animal characters to attract young viewers which were overwhelmingly admired by youth. In 1996, for example, the Budweiser Frogs were more recognizable to children aged 9-11 than the Power Rangers or Tony the Tiger (Grube and Waiters 698). Even today, alcohol advertising hasn’t undergone any major changes. A study on the responses of young people to alcohol advertising found that underage youth are drawn to music; animal and people characters, story and humour in alcohol advertising and these ads have a great influence on their desire to drink (Grube and Waiters 702). According to the National Institute on Alcohol Abuse and Alcoholism, incidence of onset of alcohol peaks at age 18 years and trails off by the age of 25. The Centers for Disease Control and Promotion estimate that more than 4,000 persons younger than 21 years die annually as a result of excessive drinking. David Jernigan, in his article, also states that alcohol advertising is one of the primary causes of binge drinking. As per the article, young people aged 12 to 20 years are exposed per capita to 48% more beer advertising, 20% more distilled spirits advertising and 92% more advertising for ‘alcopops’ than adults of the legal drinking age (Jernigan 102). Spending so much time optically canvassing advertisements naturally tempts children to commence drinking. Youth is a phase of life when people are willing to try newShow MoreRelatedEffects Of Alcohol Advertising On Adolescents1494 Words   |  6 PagesAlcohol advertising is abundant globally. It is vital that adolescen ts are to be raised in a positive and healthy setting. Particular consumer segments are considered to be more subtle towards the negative impact of advertising (Morgan, Schuler and Stoltman, 1995). Due to the new social networking technologies exist today and the various way of advertising, it is not surprising that adolescents are exposed to alcohol advertising as direct promotions are easy and voluminous. A large number of researchRead MoreAlcohol Advertising: the Cause of Underage Drinking? Essay1089 Words   |  5 PagesLinzay Workman Advanced Composition Rose Bunch Paper 3: Literature Review Alcohol Advertising: The Cause of Underage Drinking? The question, Is alcohol advertising the cause of underage drinking? seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversialRead More Alcohol Advertising: The Cause of Underage Drinking? Essay example1079 Words   |  5 Pages Alcohol Advertising: The Cause of Underage Drinking? nbsp;nbsp;nbsp;nbsp;nbsp;The question, â€Å"Is alcohol advertising the cause of underage drinking?† seems to flow through the minds of many American families. 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To some extent, it’s true, but we should analyze a thing in a comprehensive way, so this paper analyzes this topic in multiple angles (marketers, consumers, government) by using the main example— alcohol advertising which targets the young . Introduction: When it comes to alcohol advertising which targets the young, it is very important to analyze such a subject to identify the responsibilities of each party and identify some possible solutions to preserve the health of consumers andRead MoreAlcohol Advertising Essay1672 Words   |  7 PagesAlcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their productsRead MoreEssay about In what ways does advertising effect young people?650 Words   |  3 Pagessell their products. Advertising expert try to appeal to young peoples needs and feeling making their product attractive and desirable. As a result this affects young people to drink alcohol and eat junk food. This essay will explain that advertising increases young peoples obesity and encourages them to drink alcohol. Advertising affect young peoples obesity in different ways. The first way is television advertising increases young people obesity. For example, television is a way to talk directlyRead MoreShould Marketers Be Responsible for the Way Their Products Are Used by Consumers?1490 Words   |  6 PagesShould marketers be responsible for the way their products are used by consumers? This is the main question of this essay, essentially focused on alcohol advertising targeting the young. It is very important to analyze such a subject to identify the responsibilities of each party and identify some possible solutions to preserve the health of consumers and keep good image of the corporate. The following development analyzes the responsibility of the marketers, consumers and government. That is toRead MoreTelevision Advertising Effects1153 Words   |  5 Pagesthough television has positive effects, the negative effects of television outweigh the positive effects. The majority of television watched is through advertisements. Television advertisements have a great impact on Americans, especially the youth. In fact, a young person views 40,000 television advertisements per year (Committee on Communications). Concerning a child’s developing cognition and social pressures, television advertisements negatively impact American youth in the areas of behavior, healthRead MoreThe Dangers Of Tobacco And Alcohol Companies1576 Words   |  7 PagesTobacco and alcohol companies are more widespread than ever and are expanding their target age group in the process of them increasing profit margins for their specific company. Excessive alcohol consumption and the associated negative health effects are a major public health concern since past and more recent studies. â€Å"Almost 4% of all deaths worldwide are attributable to alcohol† (Graham 1). Also, more than half of people who are frequent smokers started prior to the legal smoking age of eighteen